How to get started with Ads in Apps

1 Get the
Microsoft Advertising SDK

Add our code to your app with the Microsoft Advertising SDK for Windows 8

2 Sign up for a
pubCenter account

Microsoft pubCenter is the control panel for your app's monetization.

3 Publish your app to
the Windows Store

Follow our tips to speed up approval from the Windows Store.

4 Use our helpful tools to
build your business

Manage ad revenue, view traffic quality and review analytics and demographics.

Start monetizing with advertising

Ads in Apps for Windows 8 has the features that developers want.

  • Attention-grabbing ads that are not perceived as intrusive*
  • Code that is easy to integrate with both Windows 8 and your app to help prevent crashes and protect battery life
  • Attractive revenue shares for developers
  • The reach of Microsoft’s global sales force and its strong relationships
  • Download this Case Study

    "The elegant and simple design of Windows 8 was a perfect choice for Shazam. This is a great opportunity for us to reach new audiences and be a part of an exciting new platform."

  • Download this Case Study

    "The innovative Windows interface and the perfect integration of ads from Microsoft Advertising are an excellent way to optimize our global monetization."

  • Download this Case Study

    "The new ad formats are particularly effective, as they are more visible, but, at the same time less invasive for the user..."

  •

A new OS. An amazing opportunity.

With Windows 8, Microsoft has not only created a sleek, reimagined OS, but an unparalleled opportunity for app developers. Consumers around the world are scooping up Windows 8 licenses by the millions. The Windows Store now ships on every Windows 8 device. Its inventory is soaring. And every Windows 7 PC is upgradable to Windows 8. The revenue potential is clear.